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| social networks being a new visitor |
Stand out at all costs? Social networks bring new
visitors!
Social networks,
are they a blessing or a curse? Anyone who offers texts and photos on their own
websites knows both silks: the blessing and the curse. Because social networks
bind the flow of visitors to themselves. In the past, there were lively
discussions in many web forums, but these are now taking place on Facebook
& Co. Many websites have already lost significant numbers of visitors. On
the other hand: The flow of visitors from social networks can also be used to
liven up your own website.
How the content in the social network scores
On the other hand,
not every topic is suitable for building a fan base in the social network. Who
wants to be a fan of a funeral home or debt advice? But if you produce content
that has a positive cast, you should not refrain from sharing it on Facebook
and other social networks. But what is content? This is interesting content of
every kind: It can be text, graphics, and photos or video material. Everything
that is interesting to look at for the target group.
Share content on Facebook
Basically, it is
enough to copy the URL of your publication and paste it into the chronicle of
your Facebook fan or company page. A preview is already generated by Facebook
and a large or sometimes smaller part of your fans and followers can see the
content on their individualized Facebook homepage. At least in theory. Whether
your shared content will become a viral hit is another matter entirely. There
are a few tricks to consider here.
The preview: title, photo, and subtitle
Did you share your
content on Facebook? Very good. Some of your likers will now be presented on
their Facebook homepage. But not only your content, but also the contributions
of many other active Facebook participants. Your content must consist of vacation
photos, videos of cute cats, the latest conspiracy theories, and current
selfies from friends. Not so easy to get some attention. The basic principle
is: You can't do without a photo. Pure text contributions are all too easily
overlooked, no matter how interesting they are. Label your content from the
outset using the Facebook OG codes. This is the only way you can be sure that
the right photo will appear in the Facebook preview.
The title is just
as important as a meaningful photo. This should immediately arouse the reader's
curiosity. Or ask a question. Clicking on your website will then answer it.
Would you like to provoke the viewer with the title? Outstanding! Also, attract
readers to your website who disagree with you. The title should be short and crisp.
Longer titles are cut off in the Facebook preview and then completely lose
their meaning. Also, remember that there is less space for the title in the
mobile preview than in the preview for the desktop PC. The same applies to the
subtitle. Use the Facebook debugger to preview how your post will be reviewed.
Challenge your fan base to respond with provocative theses. Dare to stand out.
In times of media oversaturation, this is the ideal solution for successful
marketing via social networks.
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